There are many companies that can benefit from custom printed tape. The common attribute between them all is the realization of all the benefits the product provides. What I mean by that is any company in any industry can find reasons to use this product. The first question to ask yourself is if it is important for your customers to recognize your brand. Getting your brand name out there in front of as many people as possible is the usually what companies look to attain.
Another question to ask is if you need to communicate special messages to the people who handle your product. If so, it can easily be done in a fun and creative way with custom printed tape.
Companies also have concerns with pilferage and tampering of their packages. There are special deterrents to increase your company’s bottom line such as the use of custom printed tape. Think about the increased security this product will offer. This is due to the fact that no one outside the company will have access to the custom tape used. When the seal has been broken, it would be obvious if another tape has been applied to reseal the package.
Any company that would like their packages to be easily identified by customers or during shipment should consider the product. An advantage this provides, especially for B2B companies is the fact that they will be able to see just how many boxes are left from the last time they ordered from you.
The advertising aspect of custom printed tape plays a big factor when companies decide to make the switch from regular tape to custom printed. When you go through the scenario of when a customer receives the package, think about the first thing they will see. It isn’t the contents in the box but rather the packaging. This creates a positive first impression if it has been carefully thought through. It can even be the first time a customer gets in physical contact with your brand since an increasing amount of sales are done online.
Therefore, the next time your customer comes across your box, online post or whatever it may be, it will make them think about your brand and will ensure you will stay top of mind.
Going back to the original question as to which industries should get custom printed packaging tape, it can be for practically any company in the business of transporting or shipping a product.