With the rise of ecommerce, brands should think of new ways to stand out from competition and get customers to think about their brand name and be top of mind.
There are different ways companies can be creative and think of several possibilities to be distinct. The goal is to cut through the clutter and communicate messages with your customers that will make them listen to what you have to say and provide you their undivided attention.
Gone are the days of sending the same message to the masses. People want to view content they are more likely to relate or respond to. That is why it’s best to know your market segments by researching different personas. When going through this exercise, it can be possible that certain segments have been forgotten or overlooked. This is how companies get a better understanding of their customers and have a deeper comprehension of the groups of people they market to.
Once this is done, it becomes simpler to tailor messages based on the various segments found. The increase of ecommerce companies means more competition for your attention. Even if a company is not selling the same thing as another, the same person can be categorized as being part of the same persona for more than one brand.
This is where the brand’s identity and creativity comes in. A great exercise is to think of adjectives that make up the brand and have your messaging and image reflect that. Packaging is unfortunately something that gets overlooked but there is so much potential to making it stand out. If you think about it, the package is the first thing customers see when they receive your product. They don’t expect brands to have great packages, which creates the opportunity to be distinct and at the top of mind of customers.
Custom printed tape is a great starting point for customization since it is fairly affordable and will get the message across to customers. Having any element of your package custom made improves brand retention and recognition.