With black Friday and the holiday season fast approaching, it is important for companies shipping products to understand the value of custom printed tape. Regardless who their end customer is, there are many benefits to having your logo printed on your packaging tape.
Think about the millions of boxes in transit every holiday season. How will your packages stand out from your competition? Aside from everyone being able to easily identify your shipment, there are a slew of other reasons why companies should consider this product.
When a company uses custom printed tape, they are making it harder for someone to tamper with their packages. This is due to the fact that it is highly evident if a box has been previously opened. With regular tape, anyone can simply open it, take something and reseal it without looking too obvious. Thus rates of pilferage will decrease since anyone outside your company will not have access to your tape to even try to make it seem like it has never been opened.
If you compare the costs of custom printed boxes to that of custom printed tape, it is no secret that the latter is a more cost-effective way to stand out. In addition, the time for the manufacturer to produce your custom printed boxes in all sizes and gets it to you would take long and an employee would have to constantly keep tabs on just how many boxes are left in each size. But with custom printed tape, it is possible to seal a lot of packages with just one roll without worrying about running out of a certain size. Another reason to go with custom printed tape rather than boxes is you can get more creative with tape due to the fact that you can use different colors and fonts that stick out.
That being said, it is a great form of advertising and will make a good first impression to the person who receives the package(s). Instead of getting a boring package, making the receiver guess who it is from, they will immediately recognize your logo and be instantly excited to open it. When a package is less than impressive, it will not yield a memorable experience for the receiver since your package is the first thing they will see and not the contents.
When your logo appears on even your package, it is a great way to keep a constant reminder your customers about your brand. This way, anytime they have a need, they will think about your brand first.