When we meet someone or get exposed to a brand for the first time, we start forming opinions right away. In today’s competitive marketplace, it is vital to know how to stand out in a positive way.
With the increased popularity of ecommerce, customers may have never been exposed to a physical attribute of the brand yet. The package would be the first thing they will see and touch even though they know what to expect in the box. For example, consider the situation where you were to receive a package and the box is torn, looks cheap and worn out. This sets the precedent on the image of the brand and how their products are perceived to be.
Packaging tape is an important component in sealing boxes to make sure they get to their intended destination in one piece. It is too bad it is not a decision more highly regarded since there are a lot of variations to the product. If more thought were put into it, a different kind of packaging tape could be more beneficial to the operations and the other supplies used in the packaging process. A great example would be sealing in cold or freezing temperatures. Not all tape performs the same in this environment. Another example is when highly recycled boxes are used. Not every kind of tape sticks well to them therefore it is best to look into the each case to use the packaging tape that is right for you.
How to chose the right packaging tape
As mentioned above, there are certain aspects to consider before making a choice on tape for your specific application. All these factors can have an affect on the quality and the security of the seal: grade, environment, substrate, application method and tape quality.
Grade means the thickness of the film and amount of adhesive applied. When it comes to environment, there are two things to consider: the temperature of application when the tape is used and the temperature where the tape is stored. This all matters since adhesion is compromised. Not all tapes perform the same and have their pros and cons in various situations. Substrate is the surface on which the packaging tape is applied to since not all boxes are made the same.
When it comes to applying packaging tape, there are two ways to do so: manual or machine application. The tape used in a machine application needs to have an easy unwind to reduce tension that causes tearing and stretching. The quality of the tape is another thing to take into consideration. There are a few tape suppliers that have a good reputation on providing consistent product quality. You can rely on their tape to have a consistent film thickness, thick adhesive coating and so on. Even though packaging tape physically takes a small part of the overall business process, taking the time to choose the right one will far outweigh the decision to go with the most affordable.