How to Package your Box for an Optimal Customer Experience

Shopping malls across the United States and Canada are acquiring less traffic as online shopping becomes more prevalent. This year’s second quarter, brick-and-mortar stores have experienced a decrease of 8.6% vacancy rate. With an increasing number of retailers closing shop such as Sears, JC Penney, Toys “R” Us and Bon Ton, there has to be a shift to increase customer experience.

As ecommerce is taking up more market share of the retail space, brands needs to rethink of ways to flourish. Depending on the type of business you are, there are great ways to be at the top of mind of customers. Brick-and-mortar stores would need to think of ways to draw people in with added services, promotions and events. Also no matter if a company sells only online or both online and in store, it is imperative to think about how to package your product to customers.

Some companies may consider packaging as an afterthought but it has to be perceived as an essential and powerful marketing tool. Sealed Air, a packaging company surveyed 2,000 respondents and 58% said that if they receive a damaged or broken product online, they would make their future purchases from competitors. It is clear that as more consumers take their shopping online, the more they would have to think about superior packaging solutions.

Trends in packaging

Frustration free customer experience packaging is a trend that is here to stay since customers have different expectations as Amazon places a precedent on how to package for ecommerce. When you look at products on store shelves, they are packaged to catch the attention of people walking by with the over-the-top packaging and features to prevent theft. This does not translate well when sending the exact same product packaged this way by mail. Brands should think about unique packaging designs to elevate their brand in the eyes of customers. The goal is to make the unboxing experience memorable.

A great way of achieving this is to bridge the gap between online and traditional retail shopping. Brands should increase levels of customer satisfaction and enhance buyer experience through good packaging. Personalized packaging will set you apart from competition since it will provide a closer relationship between a brand and customers.

As for the kind of packaging customers are expecting brands to use, it shouldn’t come to a surprise they are looking for environmentally friendly and sustainable materials. Gummed paper tape is a great example since it is made of paper and can be recycled with the box. Another example is Pizza Hut’s DJ Pizza Box that can be double as a portable DJ deck. That being said, there are a lot of ways to building a company’s brand reputation and packaging plays an essential role in providing high customer service standards.

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