With Black Friday and Cyber Monday fast approaching, it is important to think ahead on the various marketing activities and additional packaging materials to purchase to enjoy a successful and smooth event.
In 2017, there were 3,420,786 items bought during this four-day event. This translates to over $1 billion USD processed. That means there is an increase in the number of packaging stocked to keep up with the demand. With the increase in boxes being shipped, how is your brand standing out? For pure e-commerce companies, the package is the first thing customers will physically touch and see.
It is important to place a lot of thought in packaging to get the most out of it. Brands who do so will notice higher rates of brand retention and recognition. The more the public is exposed to your brand, the more familiar and trustworthy you will appear. Custom printed tape is a great option for all kinds of companies since it is an affordable way to get your message across to the public while still respecting the budget.
There are a few options to the materials used for packaging tape. The most commonly used tape is polypropylene regardless if it is for custom print or for regular packaging. This is due to its affordability and the fact that it binds very well to the surface it is being adhered to. Something to keep in mind about polypropylene is that it does not stick as well on highly recycled boxes since it is very fibrous surface.
PVC is another kind of tape that can be printed on. It is the most expensive tape to purchase for sealing packages from the materials it is made of. The adhesive is a natural rubber and once it is stuck on a package, it will take a lot for it to start to unbind.
Acrylic is also available for custom print and is best for cold or freezer application. As mentioned, it is possible to customize but unlike the other kinds of tape, it can only be printed on the adhesive side. If this is the kind of tape you would need, it is best to have a very minimalistic design since the adhesive will no longer appear where the logo is printed.
Gummed tape has gained a lot of popularity throughout the years since Amazon started using it. It is a great product because it has the least likelihood of unbinding. The biggest disadvantage is the difficulty of application since the adhesive needs to be activated with water.