Custom Printed Tape with Logo

Did you know you could get your logo printed on packaging tape? There are many ways you can get your brand to stand out. Companies in the business of selling products need packaging tape, so why not turn it into something that allows your brand to stand out? Custom printed packaging tape is an affordable way to help customers retain your brand name and logo without breaking the bank.

Custom printed boxes are another option if you’d like to have your logo appear on the package. Keep in mind that it can be a more expensive option since there needs to be various different sizes available for boxes and logos might stick out less than custom printed tape. It doesn’t offer any more benefits to the package aside from an aesthetic perspective.

On the other hand, custom tape adds security to your boxes. This is due to the fact that only employees within your company will have access to the custom tape. Therefore if anyone tries to tamper with the package, it will be quite obvious since they would need to reseal it somehow with another kind of tape. As the receiver of such packages, never accept boxes that appear to have been tampered with. This could indicate someone might have gone through the box and stole something.

There are various colors and designs available for people to choose from when it comes to their custom tape. This way, companies can get their packages to be more easily identified. Think about certain cases where companies have stock form different vendors. With your tape across the box, it is easier for them to identify your packages and have an idea of how much of your inventory is left.

When a customer receives a shipment from a company, regardless if they know what it contains or not, the first thing they will notice is your package. Making sure to set a good first impression is important in a highly competitive world. Anything to get your customers talking about the packaging to their friends and family will keep your brand top of mind. You would want customers talking about your brand as much as possible to keep them engaged. Awareness of your brand in a world full of them has become important to come up with ways people will tend to remember you as much as possible. That is why looking into custom printed tape with logo is a great opportunity to get your message across to customers.

Why You Should Consider Stock Printed Tape

Want your packages to stand out from competition but need to save money? Have you considered stock printed tape? It is a great solution for companies who want to get their packages to stand out without splurging on custom printed tape. The message on the tape will be related to an instruction for your shipping and handling. It can even contain a message of where the product shipped is made and what it may contain.

Printed tape will allow the handler of the package to identify the message and carry it according to what it says on the tape. The advantages of stock printed tape are the reduction of the risk of damage on the merchandise and it reduces pilferage. It is very obvious if custom printed tape has been broken and resealed. The text and graphic images are clear, vibrant and highly visible just as custom printed packaging tape would be.

Examples of stock printed tape

If you are looking to get polypropylene as your stock printed tape, it comes in a 30 micron. Polypro is the most commonly found tape on the market. Many companies like to use it because it is affordable and binds very well to most boxes. It is made of a hot melt adhesive and the film, as the name implies, is made out of polypropylene. Micron means the thickness of the tape. It is important to note that some companies increase the number of microns to appear higher than it actually is by adding in the amount of glue on the film.

Stock printed tape even comes in PVC, which is the most expensive kind of tape on the market. The adhesive is made of a natural rubber and the film is of hard vinyl. PVC even adheres well in cold temperature environments. It is quite impossible to tell the difference between polypropylene and PVC by looks alone. A great way to know which tape is which is to unwind it. Polypro is the one that is fairly loud when sealing. PVC does not make too much noise; that is a great way to distinguish between the two. Stock printed PVC tape comes in 35 micron.

When you start using stock printed tape, your packages will stand out more easily than other companies who are using just a monotone color tape. With its vibrant visuals, there is no way people will miss the message you want them to receive.

How Custom Printed Tape Will Help Your Brand Stand Out

This year the total worldwide ecommerce sales is expected to reach $2.8 trillion USD and this figure is only going to continue to increase within the years. Now the question becomes, what is your company doing to stand out from all of the packages in transit?

In the United States alone, there are $340 billion of online sales annually. It used to be the country with the most ecommerce sales for over a decade but recently got beat out by China.

Custom printed boxes are an option but it will not bring as much value as custom printed tape will. Depending on how the logo is printed onto the box, customers may not even notice it. In addition, printed boxes are expensive and offer little to no security for your product. Every business faces costs associated to damage, loss or pilferage of their products. A great solution to combat all of those is to start using custom printed tape. It is a cost-effective way to meet your packaging, advertising and security needs.

In order to get the best possible product, it is important to provide a high-resolution version of the logo to be printed onto the tape. This way, prints are clear, crisp and vivid. It is possible to print up to three different colors onto the packaging tape selected.

There are four different kinds of packaging tape to choose from. One of which is polypropylene, the most commonly used tape due to its affordable cost and ability to get most jobs done. Once it is stuck on the box, the adhesive will fuse to it. Although the more recycled the box, the harder time it will have to stick.

PVC is regarded as the Cadillac of tape due to its natural rubber adhesive and hard vinyl film. It is a very reliable tape, which performs well in various situations. Since all clear tape look similar, a good way to tell the difference between them is to unwind the tape. If it makes a noise, it is means it is either polypropylene or acrylic. PVC is fairly silent when sealing.

As mentioned previously, acrylic is another kind of tape that can be used for packaging. It is recommended for use in cold or freezer temperatures. It binds best within 24 hours of application.

Gummed or water activated tape is a popular option within ecommerce companies. The history of this tape is that it was on its last leg until the now largest online marketplace, Amazon started using it to package its boxes.

These different options all have their own advantages and disadvantages. Some are best in certain industries therefore it is advised to look into the characteristics of each tape and in which conditions it best performs.

What to look for in tape dispensers

There are various kinds of tape dispensers on the market. The first decision companies have to make is whether or not to invest in a machine that applies the tape to the package or apply the tape with a dispenser. A few things to consider are budget, volume of packages to seal and space in the warehouse.

There are a lot of other details to consider as well once you made the decision between the two. In this article, you will see the variations between the different hand held models and which is best for your business.

If you are using a 2-inch tape, it is best to look into also purchasing a 2-inch tape dispenser since they were made for each other. There are three different kinds of shoppers on the market for tape dispensers. For those people who are looking for the best price, the economy dispenser is the best option. We have one with a side loader and adjustable brake. The blade is made out of stainless steel whereas the body is made of a plastic construction. This type of dispenser is recommended for occasional use for start-ups or for companies that have a low volume of products to ship.

The general-purpose dispenser should be considered when you would need to use it a few times everyday. It has the same characteristics as the economy model but it is a slightly more stable product. Depending on the size roll you use, you will find one with either a plastic or metal construction.

The third type of dispenser is for people who would need it for constant use. It has a durable metal construction and the roller is made of a natural rubber for best pressure sensitive application. It shouldn’t be a surprise that this one would be the most expensive of the three common kinds of dispensers.

Keep in mind that these tape dispensers are for polypropylene, PVC and acrylic. In other words, any film that has a sticky adhesive applied to it works for these dispensers. Water activated gummed tape is one that would need a special kind of dispenser. With the increasing popularity of ecommerce, there is an increasing amount of people who are buying products online. Also since Amazon, the largest ecommerce site uses gummed tape, other companies took notice and want the same for their packages. For the adhesive on gummed tape to activate, there needs to be just the right amount of water to be able to bind properly onto the box.

Why Custom Packaging Tape Makes Sense for Your Business

If you are a company selling your products online, there are so many products and services available out there to help you strengthen your brand and help you acquire more sales. Sometimes it becomes too overwhelming deciding on the next product or service to invest in. Since companies do have limited resources, a lot of time is spent looking into which provides them with the best bang for their buck.

There are a few necessary areas that need to be in place for a company to be run efficiently such as staff and utilities. When companies come across custom printed packaging tape, it may not seem like an expense that is worth it at first. But when you look at all the advantages of custom printed tape, the cost of the product provides more benefits at first glance. Not all companies might find the same benefits of custom printed tape but it is worth considering instead of using the standard packaging.

Here are some things to consider when thinking of making the switch to custom printed tape.

Improved Security

It is no secret that the fastest way to lose a customer is by providing them with a bad experience. It has been found that an average American customer will tell about 16 other people about their bad experience even though you have a generous policy for remedying the situation. Getting that customer back will be tough since making up for their negative experience can take a lot of effort. It has been said that it will take 12 positive experiences to make up for just one bad one.

After reading those numbers, making sure your products arrive to their destination well protected during shipment should be a top priority. With the use of custom printed tape, it reduces the instances of tampering and pilferage. When you think about it, only employees working for your company will be in contact with the tape. Therefore if your package has been resealed at any time, it would be obvious something happened to it when it was in transit.

Custom Built Products for Customers

Nowadays it is as though most of the products and services we consume are customized to our liking. The same should be said for the packaging of our boxes. If you want your logo to appear a certain way with the colors you want on the tape, it is entirely up to you to do so. This way, your package will stand out from that of your competition. Not only can you have custom printed tape with your logo on it, you can even add more customization by including timely marketing messages such as Black Friday and the holidays. If you think about it, packaging tape is an essential product. It is a no brainer to use it as a marketing vehicle as well.

Make a Good First Impression

It is proven that people form their first impression almost instantly. Through the emerging popularity of ecommerce, the packages customers receive will form the first impression of your company. Even though they know what the contents of the box are and that is what is most important, the first thing they will notice is your company’s package. It is can even increase the expectations of the product itself.

Enhance your brand

As mentioned earlier, custom packaging can help you stand out from the crowd. More people will be able to identify your brand and your company will be at the top of mind of consumers. Brand value has to be strong in order for customers to be more connected with your brand. This helps ensure the long-term success of your business.

 

 

How to get your brand to stand out this year

According to the U.S. small business administration, there are 28.8 million small businesses in the United States. Statistics Canada has calculated that there are 1.6 million small businesses in Canada as of June 2016. If you are also a small business in North America, what are some strategies you are putting in place to help your brand stand out?

Social media marketing

It is important to have a presence on various social media platforms. Depending on where your potential customers spend the most time, focus on those websites first. Being a small business means you have limited resources and need to prioritize where to spend your time. Some accounts may just be open for informative purposes only while others may have a more active following.

It is key to think of ways to stand out from the competition and get the right people engaging and sharing your content. So how do you do this? The content you post and share has to be novel and interesting enough for people to want their friends and family to also see the content.

Other online marketing strategies

Social media is obviously a big part of your branding strategy but there are other ways to get noticed by customers online. Search engine marketing is a way for people to look for solutions to their problems. Nowadays when someone is looking for a certain product or wants to look for a new dentist, they turn to search engines to find the best option for their needs. Companies can pay for ads to show up at the top of the search engine result page or work on their organic search engine optimization. There can even be a combination of the two.

Then to help establish your brand, email marketing, blogging, influencer marketing, and affiliate marketing are all good options.

Offline campaigns

This is very effective for small businesses since they are part of a community in a given city. To get people to know who you are and what you are about, it can be a good idea to create buzz within your community by being active in local events and charities.

There are other options, which are up to companies to figure out what their budgets are and the best allocation of resources.

Custom printed packaging tape

If you are in the business of shipping goods to customers, there are interesting ways you can do so to make your package stand out. Getting your logo custom printed onto the tape not only promotes your brand but it also reduces instances of pilferage and makes you look more professional.

7 things you didn’t know about gummed paper tape

If you sell anything to customers and need to ship packages, it is good to know what your options are when it comes to the different kinds of packaging tape out there. There can be a better type of packaging tape to be used for your specific needs. Here are just some facts about gummed, or water-activated tape.

1. Amazon brought it back to life

Before the online retail giant came into existence and made the decision to use gummed tape, not many people were using it. There can be many reasons for this that will be discussed later. Gummed tape was on its last leg when the demand for gummed tape surged. Due to the popularity of Amazon and it being the largest online retailer out there, other online retailers decided to follow suit and use gummed tape for their packages.

2. Ages and deteriorates slower than standard packing tapes

Since the film on gummed tape is made out of paper, it does not yellow over time. The adhesive on the film even has to get activated by water right before application whereas other tape will not perform as well after a few years of storage.

3. 100% recyclable and biodegradable

Because gummed tape is made out of paper, it can be left on the box to be recycled altogether. The adhesive is even made out of vegetable glue, which makes it completely water-soluble. In addition, no solvents are used in the manufacturing process and the gum breaks down easily once recycled.

4. Reinforced and non reinforced

There are two different kinds of gummed tape. Reinforced gummed tape has the strings within it to make is stronger and tear resistant. The other is non reinforced which can be ripped or cut through more easily. It really depends on the needs of the company to know which one to use.

5. Easily print on for customization

It is very easy to print your logo on paper film but be advised the film is brown. When you customize your packaging tape, it will stick out and help with your overall marketing efforts.

6. Humidity and temperature resistant

Unlike other kinds of tape, when applying gummed tape to your boxes, it doesn’t matter what the environmental conditions are since it will bind very well regardless. In addition during transportation, gummed tape will stay stuck through the roughest conditions.

7. Difficulty of application

Since the adhesive on gummed tape has to first be activated with water, it can get pretty tricky and messy. If you decide to apply it by hand, it will take you more time as compared to the other kinds of tape to apply.

What Custom Printed Tape Can Do For You

It is always a good feeling seeing your product being put to use by customers. Competing in the custom printed tape space, it is crucial to deliver high quality products to make sure customers are satisfied. If there are any instances where the tape does not perform to the standards of customers, it is on us to correct the situation and make sure it never happens again.

This week, we have received a package from one of our customers and this has made our day seeing how much more their brand name stands out. But most importantly the tape has stuck onto the box very well. Lee Valley has recognized the benefits of using custom printed tape for packaging their boxes. They have entrusted us to be able to deliver that to them. As you can see, they are not using a bland one tone tape but instead they went with tape that sticks out from the pack and this allows them to stand out in various ways.

First of all, when customers order your product, they have a good idea of what will be inside. But if you think about it, the first thing they will see is your package. If you fail to make sure your brand doesn’t stand out, you can be missing out on possible word-of-mouth stories and fun experiences customers may encounter with your brand.

If competition does not offer custom printed tape, it is a good idea to get ahead and have your logo printed on the seal. It will set you apart from them and will get your packages to stay at the top of mind of customers.

Some advantages to custom printed tape are ease of stock identification, deters pilferage, gets your product to stand out, great form of advertising, looks attractive and professional and it is an inexpensive way to get your message across.

Most of the time when someone has never ordered a box of tape before, they might not know which one is the best choice for their company. That is why it is important to have customer sales representatives available to answer all questions that may arise. There are a four types of tape this is the most ideal for packaging your boxes with. If you don’t know which is most convenient for you, it is best to inform yourself first since some are best when applied in a cold environment, while others stick better to heavily recycled boxes.

You May Be Using the Wrong Packaging Tape For Your Needs

Before proceeding with your custom printed tape order, there are some factors and attributes companies would have to take into consideration to pick the most appropriate packaging tape. Some examples consist of the temperature the tape is applied, the type of box used as well as its weight, the amount of recycled materials used to make the box, whether the package is exposed to chemicals or UV rays and the shipping method.

It is recommended for a company to choose the packaging tape that best fits their business activities as well as the environment they are planning on packaging and storing their boxes.

There are three different kinds of adhesives used for packaging boxes, which are good in certain conditions but best to know whether it is ideal for your specific needs. Synthetic rubber adhesive has very good strength and the best holding power. It sticks very well in room temperature and is resistant to humidity and moisture. This type of adhesive has a long shelf life but it has a low UV and chemical resistance.

Natural rubber adhesive has similar characteristics to synthetic rubber but the adhesive will tend to yellow after some time. Acrylic adhesive has the lowest shear strength out of the three but can be applied at lower temperatures. It is excellent when exposed to UV and chemical if that is the case in the packing environment. Acrylic tends to stick best 24 hours after application.

These adhesives need to be applied onto a backing for which there is a few options available. Polypropylene is strong and not prone to tearing. Between all options for backing, polypro is the most affordable and will get most packaging jobs done without a hitch. Polyester backing is also very strong and will not tear; good for heavy boxes. Kraft paper, as the name implies, is made out of paper. Depending if you purchase the kraft tape with the fibres, the ability for it to tear will decrease drastically.

Other things to consider before purchasing tape are the weight of the box since the heavier the box, the stronger and/or wider the tape needs to be. Another thing to consider is if the box is being shipped solo, it is a good idea to look into abrasion resistance. When they are palletized and stretch wrapped together, the stress is relieved off the tape. If you use a box that has a double wall, it is also advised to use a thicker tape since these boxes have a memory and will want to open back up. The same idea applies to boxes that are overstuffed since they apply more pressure on the flaps. To remain closed, it is best to use a tape with more adhesive. On the other hand, if a box is under filled, it is best to use a stickier adhesive and apply it by pressing down on the box.

Dispensers for Packaging Tape

There are many dispensers customers can choose from when it comes to sealing their packages. Not to mention, first off, companies would have to make the decision if they would like to get the hand dispensers or machine dispensers. There are specific questions organizations should ask before deciding which type of dispenser to get.

The main one depends on the volume of boxes they would need to seal at a given time. If they are making a certain amount of profits where investing in a machine dispenser is a more cost effective option in the long run, it is best to acquire that since a hand dispenser will take up too much labour time.

When the operations are still fairly small, it is best to get a hand dispenser. There are many options in this category alone but Spectra Tapes has made it easy for customers to browse through and get good quality dispensers for a good price. For those of you who were previously on the market for a good dispenser, there are many things to look for. Depending on your budget, the frequency of use and the size tape you are looking to use.

When looking for a good dispenser, which also meets your budget, ones made in Taiwan are perfect options. The model EC-233 is an economical product for rolls of tape that are 2 inches with a 3-inch wide core. EC-206 is a more general-purpose model that is also good for the same size rolls. For people who are looking for a heavy-duty dispenser, the model to go with is EC-238. The reason it qualifies for the heavy-duty category is the natural rubber roller, which works best for pressure sensitive application as well as its durable metal construction. This model can also take 2-inch wide rolls of tape.

For wider rolls of tape, there are other models available for 3-inch wide and even 4-inch wide rolls. If ever a part has been worn out or lost, Spectra Tapes even has those available on hand in case anyone would need these products.

If customers need other kinds of dispensers, not only for sealing packages, Spectra Tapes has those too. Companies might need filament tape dispensers, bag sealers for bundling tape, stretch film dispensers and office tape.

The only kind of tape that needs a completely different dispenser is the one for gummed tape. Due to the fact the adhesive needs to be activated by water, it is recommended to get a special kind of dispenser.