When it comes to certain businesses such as ecommerce, the package shipped to the customer will represent the most direct touch point. This is because they have never been in contact with a tangible item of yours previously. Think about it, this is going to be the first time they will be in physical contact with your product therefore it is important to create a great first impression. It is quite surprising since this strategy happens to be one of the most under-utilized opportunities companies seize.
What is brand-packaging experience?
Most companies don’t think about the packaging of their products or the unboxing experience. It is a necessity to package your products to keep them protected during transit. But with increased competition, shifting consumer habits and the evolving ecommerce market, it is important to look at the whole experience rather than the product itself.
Branded packaging is the thoughtful assortment of packaging materials and how the products are presented within it. The idea is to add more value for customers and your business through the packaging experience. Custom printed tape is a great way for companies to add value to their brand. The additional cost of getting your logo printed on tape will benefit your brand immensely due to its many advantages. It will add security to your product, increase brand recognition and retention and make your packages stand out from competition.
For ecommerce companies, there are less touch points to impress customers therefore it is great to use packaging to your advantage.
Why providing branded packaging is important
A large part of building a long-term successful brand is to make sure customers keep coming back. If you have any experience in business, it shouldn’t come to a surprise to you that it is more expensive to find a new customer than keep selling to a current one. Dotcom distribution found in 2013 that 52% of consumers are more likely to make repeat purchases from a company who offers premium packaging. Also 4 in 10 customers would share an image of a delivery if it came in a unique package. There is value in providing beautiful packaging for your customers that go beyond customer experience and into residual marketing effects.
Custom branded tape is a great place to start since it will communicate your brand logo and message as well as help generate the attention you want for your company.