You may have noticed the rising popularity of kraft paper tape in recent years used mostly by ecommerce companies to package their boxes. This was not the case about a decade ago since the largest player in ecommerce was just emerging. The company who I am referring to is Amazon and once they started using custom printed kraft paper tape, others followed suit.
It is important to note that not many companies were using kraft paper tape to seal their packages at the time. Tape experts are even quoted saying that kraft tape was on its last leg until Amazon started using it.
Why Has Kraft Paper Tape Been So Unpopular?
The reason why this has been the case is the difficulty of application. For the adhesive to activate on kraft paper tape, it needs to come in contact with water. There shouldn’t be too much or too little water applied onto the adhesive since it will not stick very well to the box. It is possible to do this manually but it will be time consuming and can get messy. It is best to use a machine to apply the tape since it will be able to measure the exact length needed as well as apply the water onto the adhesive.
The Advantages to Using Kraft Paper Tape
Kraft paper tape is the most environmentally friendly packaging tape on the market. Since it is not made out of plastic, it is not at all necessary to remove the tape off the boxes before recycling them. Kraft tape is the only one that is 100% recyclable and biodegradable. If you don’t think it can get any better, the adhesive is made of vegetable glue and is completely soluble in water. There are no solvents used in its manufacturing process and the gum breaks down easily in the recycling process.
Ecommerce companies seem to have adopted this tape more rampantly as compared to other industries. But this kind of tape is made for a vast array of applications across many industries.
How kraft paper tape works is the adhesive, once wet and activated, soaks into the carton fibres for the tape to be fused onto the box for extra security and tamper evident packages. Another added benefit is kraft tape will increase the look of your box. Since the look of the tape is similar with the box, it looks sleeker. If you want your package to stand out, it is possible to print various colors on kraft paper tape to promote your brand.
If you are still not convinced, kraft paper tape ages and deteriorates slower than other packaging tapes. In addition, it is resistant to humidity and extreme temperatures. For extra security, kraft tape can be reinforced with fibreglass strands going through the tape. All these advantages allow it to be a viable option for all businesses.