If you are a company selling your products online, there are so many products and services available out there to help you strengthen your brand and help you acquire more sales. Sometimes it becomes too overwhelming deciding on the next product or service to invest in. Since companies do have limited resources, a lot of time is spent looking into which provides them with the best bang for their buck.
There are a few necessary areas that need to be in place for a company to be run efficiently such as staff and utilities. When companies come across custom printed packaging tape, it may not seem like an expense that is worth it at first. But when you look at all the advantages of custom printed tape, the cost of the product provides more benefits at first glance. Not all companies might find the same benefits of custom printed tape but it is worth considering instead of using the standard packaging.
Here are some things to consider when thinking of making the switch to custom printed tape.
It is no secret that the fastest way to lose a customer is by providing them with a bad experience. It has been found that an average American customer will tell about 16 other people about their bad experience even though you have a generous policy for remedying the situation. Getting that customer back will be tough since making up for their negative experience can take a lot of effort. It has been said that it will take 12 positive experiences to make up for just one bad one.
After reading those numbers, making sure your products arrive to their destination well protected during shipment should be a top priority. With the use of custom printed tape, it reduces the instances of tampering and pilferage. When you think about it, only employees working for your company will be in contact with the tape. Therefore if your package has been resealed at any time, it would be obvious something happened to it when it was in transit.
Custom Built Products for Customers
Nowadays it is as though most of the products and services we consume are customized to our liking. The same should be said for the packaging of our boxes. If you want your logo to appear a certain way with the colors you want on the tape, it is entirely up to you to do so. This way, your package will stand out from that of your competition. Not only can you have custom printed tape with your logo on it, you can even add more customization by including timely marketing messages such as Black Friday and the holidays. If you think about it, packaging tape is an essential product. It is a no brainer to use it as a marketing vehicle as well.
Make a Good First Impression
It is proven that people form their first impression almost instantly. Through the emerging popularity of ecommerce, the packages customers receive will form the first impression of your company. Even though they know what the contents of the box are and that is what is most important, the first thing they will notice is your company’s package. It is can even increase the expectations of the product itself.
Enhance your brand
As mentioned earlier, custom packaging can help you stand out from the crowd. More people will be able to identify your brand and your company will be at the top of mind of consumers. Brand value has to be strong in order for customers to be more connected with your brand. This helps ensure the long-term success of your business.