There are certain products and services that appeal to various markets and industries in the business-to-business segment. For example cleaning products, telecommunication services and packaging materials are all things companies need to run smoothly. The only thing that changes is the way each sector is communicated to since their needs can slightly vary from industry to industry.
Communication in marketing
If a company would need products such as packaging tape for boxes, there are so many options to choose from and certain industries have a standard they would normally purchase. For example, lotto companies would need packaging tape that is of high security. These are designed to reveal a tamper-evident message, which reads “Void/Opened” when removal is attempted on the surface of the box. The residue left behind is almost impossible to get rid of and is resistant to hot and cold temperatures.
For retail companies, it is smart to have their brand message and logo to appear on the packaging tape. This increases rates of brand retention and recognition. The more people that come in contact with your brand, the more your company will seem trustworthy to the public. Think about the reason why companies spend thousands on having their ad on a billboard by the highway. People driving by will see the name of the company. Next time the customer perform a search for that product, the familiarity of the brand name will compel them to click on that site as compared to a competitor’s.
Advantages of using custom printed tape
Not only will your brand name be more visible to the public, but your packages will be more secure. This is due to the custom tape packages are sealed with. When this type of tape is broken, it is almost impossible to reseal the box without it looking like someone tampered with it. No one outside the company will have access to your custom tape. In addition when your package is shipped to customers, the first thing they will notice is the package. If there are custom elements to your package, it will create a great first impression for them and the likelihood they will remember the experience is greater.
There are a lot of companies especially in certain industries looking to increase visibility, recognition as well as sales, and using custom printed tape is a great way for them to stand out.
Now that you have understood the many advantages of custom printed tape, it can get quite overwhelming to think about all the different ways you would want to design your tape. Most companies decide to go for their logo, which is a great option. But if you find it a little too boring, other elements can be added to make it stand out. It is also possible to play with different colors and shapes to catch the eye of anyone who comes in contact with your package.
With increasing online competition, it is important to have your brand be more recognizable and increase rates of brand recognition and retention. When a custom roll of tape is just your logo, it could provide the same effect. There are some examples of logos that are very well thought out which will create the same desired effect. Right now the trend most companies have adopted is the clean and sleek look – the tape is white and the writing is black. This might sound boring to some but as the saying goes “less is more”.
The above image is a great example since it piques the customer’s curiosity with the little images between the brand logo while still maintaining a clean look.
Another example is to have your tape be clear with a white print. It still has a clean look and will stick out in the bunch. The contrast between the box and the tape will sure turn heads!
If you are looking for more color, a great way to differentiate yourself is to stick to a color tone that is known as yours. Most women can recognize the red Christian Louboutin soles from a mile away. A company out of Mexico decided to apply the same concept to their boxes as you can see below.
That vibrant pink color will surely be recognizable by your customers!
Here are a few examples of some custom print jobs we have done. As you can see we can print various designs on different colors of tape. There are many creative ways companies can get their packaging tape to stand out by just putting a little more thought into it.
Having your packaging tape custom printed is just one way to bring increased visibility to your brand. But it is considered to be one of the biggest marketing blind spots companies are just not taking advantage of. When customers receive packages that stand out, they will view the brand as more professional and tend to remember their experience.
As small businesses, the day-to-day operations are much more hands on by the owner and the other few employees around. They will undertake most of the repetitive tasks since there is a lack of space, resources or both. A good indicator to know when is the best time to make the switch from hand application to machine is if the task is taking up most of your day. That is good benchmark to make the decision to invest in a semi-automatic or a fully automatic package sealer.
There is a lot of different machinery to choose from when it comes to packaging. Some of the most common ones to pick are stretch film machinery, strapping machinery and carton sealing machinery. If you are in the market for any of these, it can get quite overwhelming if you aren’t sure what to look for in a machine. It is important to do your research beforehand and find a qualified salesperson to help you make the right decision.
When it comes to carton sealing tape machinery, the first thing to make note of is it your boxes are of uniform size or random. This can affect the machine you end up purchasing since it can be time consuming to adjust the size of the machine after sealing different sized boxes. There are machines out there that can automatically adjust for the size but will end up costing so much more.
Another thing to consider is if there is a dedicated location to place the machine once it is bought. Usually wherever it was being sealed by hand becomes the space for the new machine. It is quite obvious the less autonomous a machine, the more expensive it is going to be. That is another question that can be asked when choosing which machine to purchase for your warehouse. If it requires an operator, it means you are looking for a semi-automatic machine since you expect to have someone around to make it fully functional.
When it comes to sealing boxes, there are some people that are only looking to seal the bottom, the top or they might need both sides sealed. There are many options when it comes to box sealing due to the many features companies are looking to have in a custom machine. That is why it can easily become overwhelming when starting to shop for these kinds of packaging machinery. The question as to when to make the switch is completely up to the company to decide when it its best to make that investment.
With Black Friday and Cyber Monday fast approaching, it is important to think ahead on the various marketing activities and additional packaging materials to purchase to enjoy a successful and smooth event.
In 2017, there were 3,420,786 items bought during this four-day event. This translates to over $1 billion USD processed. That means there is an increase in the number of packaging stocked to keep up with the demand. With the increase in boxes being shipped, how is your brand standing out? For pure e-commerce companies, the package is the first thing customers will physically touch and see.
It is important to place a lot of thought in packaging to get the most out of it. Brands who do so will notice higher rates of brand retention and recognition. The more the public is exposed to your brand, the more familiar and trustworthy you will appear. Custom printed tape is a great option for all kinds of companies since it is an affordable way to get your message across to the public while still respecting the budget.
There are a few options to the materials used for packaging tape. The most commonly used tape is polypropylene regardless if it is for custom print or for regular packaging. This is due to its affordability and the fact that it binds very well to the surface it is being adhered to. Something to keep in mind about polypropylene is that it does not stick as well on highly recycled boxes since it is very fibrous surface.
PVC is another kind of tape that can be printed on. It is the most expensive tape to purchase for sealing packages from the materials it is made of. The adhesive is a natural rubber and once it is stuck on a package, it will take a lot for it to start to unbind.
Acrylic is also available for custom print and is best for cold or freezer application. As mentioned, it is possible to customize but unlike the other kinds of tape, it can only be printed on the adhesive side. If this is the kind of tape you would need, it is best to have a very minimalistic design since the adhesive will no longer appear where the logo is printed.
Gummed tape has gained a lot of popularity throughout the years since Amazon started using it. It is a great product because it has the least likelihood of unbinding. The biggest disadvantage is the difficulty of application since the adhesive needs to be activated with water.
There are various companies who offer the same product offering as us but why should you choose Spectra Tapes to fulfill your order? We place a lot of pride in our team. They are the ones that keep the company running smoothly and efficiently. If you have any questions or concerns, we are more than happy to help.
The ordering process
Ordering a custom product can be a little daunting. You might have a specific idea in mind but not sure if it will look quite right on the interface once you upload your file. Or maybe you are not quite sure what you want, which is something you shouldn’t be worried about since we can help you through each step of the process. Needless to say, if you face any issues upon ordering, a customer service member will be available to answer your inquiries.
The first step in ordering your very own custom printed packaging tape is to have the message available in a high quality file. This ensures the print will be of high clarity and make a great first impression with customers.
Once you place your order, we will contact you confirming receipt and check if we have the proper file to fulfill the job. We do not start a print job without our customer’s final sign off for the artwork approval. In this document, customers confirm the color of the tape, its length and width, the material of the film and the print colors used. When this is done, the transaction is considered final and no further changes can be made.
Why custom printed tape
Packaging has become a marketing blind spot for most companies. This is an important touchpoint with customers since it is the delivery of your product after all; what they have been waiting for! In some cases, if it is an ecommerce company, the package is the first thing customers’ will physically touch and see. Investing time and additional resources to having a great package is well worth it for your brand. It will increase brand recognition and retention. What custom printed tape allows companies to have is the ability to customize their package while not breaking the bank. It is even a great way to reduce pilferage and tampering since it would be obvious if someone were to open a package with custom tape.
With the rise of ecommerce, there are only a limited number of ways customers will have direct contact with companies in terms of physical goods. This is because of the fact that customers only have contact with these brands online and might not be able to physically touch their products until delivery.
The first impression customers get is of the package that comes to their door and not of the contents. That is why it is important to showcase products with impressive packing to elevate the unboxing experience and increase brand image.
Why packaging has taken a backseat
The list of things to think about when running a company can get overwhelming. This creates a few blind spots from a marketing standpoint that need to be addressed. One of them is the delivery and packaging experience for customers. When it comes to ecommerce, it is more important to create that amazing unboxing experience since you would want customers to share it on social media and even tell their family and friends about it. This way, it can create an organic and genuine interaction with other potential customers.
With traditional retail, it is clearly a different experience since customers are getting personalised service in a physical store location and is being surrounded by the products, atmosphere and so on. Now that first moment of truth with brands is happening in our homes with scattered piles of packaging materials. Think of all the work being put in looking for attracting and converting customers online. It will all be worth it when the package delights customers instead of focusing on the lowest possible cost to ship items.
There is a disconnect between brand marketing and fulfillment operations which can cause a real risk to customer retention. More resources need to be spent on the package to make sure brands get the most out of this important touch point with customers.
Opportunity to stand out
According to recent statistics, consumers believe a vast majority of brands and retailers are not doing a great job with their packages. This creates a great opportunity for brands to differentiate themselves and do marketing right on this touch point as well since it is an important one. It is understandable that not all companies can afford expensive and unique packaging. Custom printed tape is a great place to start since brands can have their name and message clearly shown on the box. This will increase brand recognition and retention without breaking the bank.
With the rise of ecommerce, brands should think of new ways to stand out from competition and get customers to think about their brand name and be top of mind.
There are different ways companies can be creative and think of several possibilities to be distinct. The goal is to cut through the clutter and communicate messages with your customers that will make them listen to what you have to say and provide you their undivided attention.
Gone are the days of sending the same message to the masses. People want to view content they are more likely to relate or respond to. That is why it’s best to know your market segments by researching different personas. When going through this exercise, it can be possible that certain segments have been forgotten or overlooked. This is how companies get a better understanding of their customers and have a deeper comprehension of the groups of people they market to.
Once this is done, it becomes simpler to tailor messages based on the various segments found. The increase of ecommerce companies means more competition for your attention. Even if a company is not selling the same thing as another, the same person can be categorized as being part of the same persona for more than one brand.
This is where the brand’s identity and creativity comes in. A great exercise is to think of adjectives that make up the brand and have your messaging and image reflect that. Packaging is unfortunately something that gets overlooked but there is so much potential to making it stand out. If you think about it, the package is the first thing customers see when they receive your product. They don’t expect brands to have great packages, which creates the opportunity to be distinct and at the top of mind of customers.
Custom printed tape is a great starting point for customization since it is fairly affordable and will get the message across to customers. Having any element of your package custom made improves brand retention and recognition.
When we meet someone or get exposed to a brand for the first time, we start forming opinions right away. In today’s competitive marketplace, it is vital to know how to stand out in a positive way.
With the increased popularity of ecommerce, customers may have never been exposed to a physical attribute of the brand yet. The package would be the first thing they will see and touch even though they know what to expect in the box. For example, consider the situation where you were to receive a package and the box is torn, looks cheap and worn out. This sets the precedent on the image of the brand and how their products are perceived to be.
Packaging tape is an important component in sealing boxes to make sure they get to their intended destination in one piece. It is too bad it is not a decision more highly regarded since there are a lot of variations to the product. If more thought were put into it, a different kind of packaging tape could be more beneficial to the operations and the other supplies used in the packaging process. A great example would be sealing in cold or freezing temperatures. Not all tape performs the same in this environment. Another example is when highly recycled boxes are used. Not every kind of tape sticks well to them therefore it is best to look into the each case to use the packaging tape that is right for you.
How to chose the right packaging tape
As mentioned above, there are certain aspects to consider before making a choice on tape for your specific application. All these factors can have an affect on the quality and the security of the seal: grade, environment, substrate, application method and tape quality.
Grade means the thickness of the film and amount of adhesive applied. When it comes to environment, there are two things to consider: the temperature of application when the tape is used and the temperature where the tape is stored. This all matters since adhesion is compromised. Not all tapes perform the same and have their pros and cons in various situations. Substrate is the surface on which the packaging tape is applied to since not all boxes are made the same.
When it comes to applying packaging tape, there are two ways to do so: manual or machine application. The tape used in a machine application needs to have an easy unwind to reduce tension that causes tearing and stretching. The quality of the tape is another thing to take into consideration. There are a few tape suppliers that have a good reputation on providing consistent product quality. You can rely on their tape to have a consistent film thickness, thick adhesive coating and so on. Even though packaging tape physically takes a small part of the overall business process, taking the time to choose the right one will far outweigh the decision to go with the most affordable.
Shopping malls across the United States and Canada are acquiring less traffic as online shopping becomes more prevalent. This year’s second quarter, brick-and-mortar stores have experienced a decrease of 8.6% vacancy rate. With an increasing number of retailers closing shop such as Sears, JC Penney, Toys “R” Us and Bon Ton, there has to be a shift to increase customer experience.
As ecommerce is taking up more market share of the retail space, brands needs to rethink of ways to flourish. Depending on the type of business you are, there are great ways to be at the top of mind of customers. Brick-and-mortar stores would need to think of ways to draw people in with added services, promotions and events. Also no matter if a company sells only online or both online and in store, it is imperative to think about how to package your product to customers.
Some companies may consider packaging as an afterthought but it has to be perceived as an essential and powerful marketing tool. Sealed Air, a packaging company surveyed 2,000 respondents and 58% said that if they receive a damaged or broken product online, they would make their future purchases from competitors. It is clear that as more consumers take their shopping online, the more they would have to think about superior packaging solutions.
Trends in packaging
Frustration free customer experience packaging is a trend that is here to stay since customers have different expectations as Amazon places a precedent on how to package for ecommerce. When you look at products on store shelves, they are packaged to catch the attention of people walking by with the over-the-top packaging and features to prevent theft. This does not translate well when sending the exact same product packaged this way by mail. Brands should think about unique packaging designs to elevate their brand in the eyes of customers. The goal is to make the unboxing experience memorable.
A great way of achieving this is to bridge the gap between online and traditional retail shopping. Brands should increase levels of customer satisfaction and enhance buyer experience through good packaging. Personalized packaging will set you apart from competition since it will provide a closer relationship between a brand and customers.
As for the kind of packaging customers are expecting brands to use, it shouldn’t come to a surprise they are looking for environmentally friendly and sustainable materials. Gummed paper tape is a great example since it is made of paper and can be recycled with the box. Another example is Pizza Hut’s DJ Pizza Box that can be double as a portable DJ deck. That being said, there are a lot of ways to building a company’s brand reputation and packaging plays an essential role in providing high customer service standards.
When it comes to certain businesses such as ecommerce, the package shipped to the customer will represent the most direct touch point. This is because they have never been in contact with a tangible item of yours previously. Think about it, this is going to be the first time they will be in physical contact with your product therefore it is important to create a great first impression. It is quite surprising since this strategy happens to be one of the most under-utilized opportunities companies seize.
What is brand-packaging experience?
Most companies don’t think about the packaging of their products or the unboxing experience. It is a necessity to package your products to keep them protected during transit. But with increased competition, shifting consumer habits and the evolving ecommerce market, it is important to look at the whole experience rather than the product itself.
Branded packaging is the thoughtful assortment of packaging materials and how the products are presented within it. The idea is to add more value for customers and your business through the packaging experience. Custom printed tape is a great way for companies to add value to their brand. The additional cost of getting your logo printed on tape will benefit your brand immensely due to its many advantages. It will add security to your product, increase brand recognition and retention and make your packages stand out from competition.
For ecommerce companies, there are less touch points to impress customers therefore it is great to use packaging to your advantage.
Why providing branded packaging is important
A large part of building a long-term successful brand is to make sure customers keep coming back. If you have any experience in business, it shouldn’t come to a surprise to you that it is more expensive to find a new customer than keep selling to a current one. Dotcom distribution found in 2013 that 52% of consumers are more likely to make repeat purchases from a company who offers premium packaging. Also 4 in 10 customers would share an image of a delivery if it came in a unique package. There is value in providing beautiful packaging for your customers that go beyond customer experience and into residual marketing effects.
Custom branded tape is a great place to start since it will communicate your brand logo and message as well as help generate the attention you want for your company.