Why Custom Packaging Tape Makes Sense for Your Business

If you are a company selling your products online, there are so many products and services available out there to help you strengthen your brand and help you acquire more sales. Sometimes it becomes too overwhelming deciding on the next product or service to invest in. Since companies do have limited resources, a lot of time is spent looking into which provides them with the best bang for their buck.

There are a few necessary areas that need to be in place for a company to be run efficiently such as staff and utilities. When companies come across custom printed packaging tape, it may not seem like an expense that is worth it at first. But when you look at all the advantages of custom printed tape, the cost of the product provides more benefits at first glance. Not all companies might find the same benefits of custom printed tape but it is worth considering instead of using the standard packaging.

Here are some things to consider when thinking of making the switch to custom printed tape.

Improved Security

It is no secret that the fastest way to lose a customer is by providing them with a bad experience. It has been found that an average American customer will tell about 16 other people about their bad experience even though you have a generous policy for remedying the situation. Getting that customer back will be tough since making up for their negative experience can take a lot of effort. It has been said that it will take 12 positive experiences to make up for just one bad one.

After reading those numbers, making sure your products arrive to their destination well protected during shipment should be a top priority. With the use of custom printed tape, it reduces the instances of tampering and pilferage. When you think about it, only employees working for your company will be in contact with the tape. Therefore if your package has been resealed at any time, it would be obvious something happened to it when it was in transit.

Custom Built Products for Customers

Nowadays it is as though most of the products and services we consume are customized to our liking. The same should be said for the packaging of our boxes. If you want your logo to appear a certain way with the colors you want on the tape, it is entirely up to you to do so. This way, your package will stand out from that of your competition. Not only can you have custom printed tape with your logo on it, you can even add more customization by including timely marketing messages such as Black Friday and the holidays. If you think about it, packaging tape is an essential product. It is a no brainer to use it as a marketing vehicle as well.

Make a Good First Impression

It is proven that people form their first impression almost instantly. Through the emerging popularity of ecommerce, the packages customers receive will form the first impression of your company. Even though they know what the contents of the box are and that is what is most important, the first thing they will notice is your company’s package. It is can even increase the expectations of the product itself.

Enhance your brand

As mentioned earlier, custom packaging can help you stand out from the crowd. More people will be able to identify your brand and your company will be at the top of mind of consumers. Brand value has to be strong in order for customers to be more connected with your brand. This helps ensure the long-term success of your business.

 

 

How to get your brand to stand out this year

According to the U.S. small business administration, there are 28.8 million small businesses in the United States. Statistics Canada has calculated that there are 1.6 million small businesses in Canada as of June 2016. If you are also a small business in North America, what are some strategies you are putting in place to help your brand stand out?

Social media marketing

It is important to have a presence on various social media platforms. Depending on where your potential customers spend the most time, focus on those websites first. Being a small business means you have limited resources and need to prioritize where to spend your time. Some accounts may just be open for informative purposes only while others may have a more active following.

It is key to think of ways to stand out from the competition and get the right people engaging and sharing your content. So how do you do this? The content you post and share has to be novel and interesting enough for people to want their friends and family to also see the content.

Other online marketing strategies

Social media is obviously a big part of your branding strategy but there are other ways to get noticed by customers online. Search engine marketing is a way for people to look for solutions to their problems. Nowadays when someone is looking for a certain product or wants to look for a new dentist, they turn to search engines to find the best option for their needs. Companies can pay for ads to show up at the top of the search engine result page or work on their organic search engine optimization. There can even be a combination of the two.

Then to help establish your brand, email marketing, blogging, influencer marketing, and affiliate marketing are all good options.

Offline campaigns

This is very effective for small businesses since they are part of a community in a given city. To get people to know who you are and what you are about, it can be a good idea to create buzz within your community by being active in local events and charities.

There are other options, which are up to companies to figure out what their budgets are and the best allocation of resources.

Custom printed packaging tape

If you are in the business of shipping goods to customers, there are interesting ways you can do so to make your package stand out. Getting your logo custom printed onto the tape not only promotes your brand but it also reduces instances of pilferage and makes you look more professional.

7 things you didn’t know about gummed paper tape

If you sell anything to customers and need to ship packages, it is good to know what your options are when it comes to the different kinds of packaging tape out there. There can be a better type of packaging tape to be used for your specific needs. Here are just some facts about gummed, or water-activated tape.

1. Amazon brought it back to life

Before the online retail giant came into existence and made the decision to use gummed tape, not many people were using it. There can be many reasons for this that will be discussed later. Gummed tape was on its last leg when the demand for gummed tape surged. Due to the popularity of Amazon and it being the largest online retailer out there, other online retailers decided to follow suit and use gummed tape for their packages.

2. Ages and deteriorates slower than standard packing tapes

Since the film on gummed tape is made out of paper, it does not yellow over time. The adhesive on the film even has to get activated by water right before application whereas other tape will not perform as well after a few years of storage.

3. 100% recyclable and biodegradable

Because gummed tape is made out of paper, it can be left on the box to be recycled altogether. The adhesive is even made out of vegetable glue, which makes it completely water-soluble. In addition, no solvents are used in the manufacturing process and the gum breaks down easily once recycled.

4. Reinforced and non reinforced

There are two different kinds of gummed tape. Reinforced gummed tape has the strings within it to make is stronger and tear resistant. The other is non reinforced which can be ripped or cut through more easily. It really depends on the needs of the company to know which one to use.

5. Easily print on for customization

It is very easy to print your logo on paper film but be advised the film is brown. When you customize your packaging tape, it will stick out and help with your overall marketing efforts.

6. Humidity and temperature resistant

Unlike other kinds of tape, when applying gummed tape to your boxes, it doesn’t matter what the environmental conditions are since it will bind very well regardless. In addition during transportation, gummed tape will stay stuck through the roughest conditions.

7. Difficulty of application

Since the adhesive on gummed tape has to first be activated with water, it can get pretty tricky and messy. If you decide to apply it by hand, it will take you more time as compared to the other kinds of tape to apply.

What Custom Printed Tape Can Do For You

It is always a good feeling seeing your product being put to use by customers. Competing in the custom printed tape game, it is crucial to deliver high quality products and make sure customers are satisfied. If there are any instances where the tape does not perform to the standards of customers, it is on us to correct the situation and make sure it never happens again.

This week, we have received a package from one of our customers and this has made our day seeing how much more their brand name stands out. But most importantly the tape has stuck onto the box very well. Lee Valley has recognized the benefits of using custom printed tape for packaging their boxes. They have entrusted us to be able to deliver that to them. As you can see, since they are not using a bland one tone color tape but something else that catches the eye, this allows them to stand out in various ways.

First of all, when customers order your product, they have a good idea of what might be inside. But the first thing they will see is your package. If you fail to make sure your brand doesn’t stand out, you can be missing out on possible word-of-mouth stories.

If competition does not offer custom printed tape, it is a good idea to get ahead and get your logo printed on the box. It will set you apart from them and will get your packages to stay at the top of mind of customers.

Some advantages to custom printed tape are ease of stock identification, deters pilferage, gets your product to stand out, great form of advertising, looks attractive and professional and it is an inexpensive way to get your message across.

Most of the time when someone has never ordered a box of paint before, they might not know which one is the best choice for their company. That is why it is important to have customer sales representatives available to answer all questions that may arise. There are a four types of tape this is the most ideal for packaging your boxes with. If you don’t know which is most ideal for you, it is best to inform yourself first since some are best when applied in a cold environment, while others stick better to heavily recycled boxes.

You May Be Using the Wrong Packaging Tape For Your Needs

Before proceeding with your custom printed tape order, there are some factors and attributes companies would have to take into consideration to pick the most appropriate packaging tape. Some examples consist of the temperature the tape is applied, the type of box used as well as its weight, the amount of recycled materials used to make the box, whether the package is exposed to chemicals or UV rays and the shipping method.

It is recommended for a company to choose the packaging tape that best fits their business activities as well as the environment they are planning on packaging and storing their boxes.

There are three different kinds of adhesives used for packaging boxes, which are good in certain conditions but best to know whether it is ideal for your specific needs. Synthetic rubber adhesive has very good strength and the best holding power. It sticks very well in room temperature and is resistant to humidity and moisture. This type of adhesive has a long shelf life but it has a low UV and chemical resistance.

Natural rubber adhesive has similar characteristics to synthetic rubber but the adhesive will tend to yellow after some time. Acrylic adhesive has the lowest shear strength out of the three but can be applied at lower temperatures. It is excellent when exposed to UV and chemical if that is the case in the packing environment. Acrylic tends to stick best 24 hours after application.

These adhesives need to be applied onto a backing for which there is a few options available. Polypropylene is strong and not prone to tearing. Between all options for backing, polypro is the most affordable and will get most packaging jobs done without a hitch. Polyester backing is also very strong and will not tear; good for heavy boxes. Kraft paper, as the name implies, is made out of paper. Depending if you purchase the kraft tape with the fibres, the ability for it to tear will decrease drastically.

Other things to consider before purchasing tape are the weight of the box since the heavier the box, the stronger and/or wider the tape needs to be. Another thing to consider is if the box is being shipped solo, it is a good idea to look into abrasion resistance. When they are palletized and stretch wrapped together, the stress is relieved off the tape. If you use a box that has a double wall, it is also advised to use a thicker tape since these boxes have a memory and will want to open back up. The same idea applies to boxes that are overstuffed since they apply more pressure on the flaps. To remain closed, it is best to use a tape with more adhesive. On the other hand, if a box is under filled, it is best to use a stickier adhesive and apply it by pressing down on the box.

Dispensers for Packaging Tape

There are many dispensers customers can choose from when it comes to sealing their packages. Not to mention, first off, companies would have to make the decision if they would like to get the hand dispensers or machine dispensers. There are specific questions organizations should ask before deciding which type of dispenser to get.

The main one depends on the volume of boxes they would need to seal at a given time. If they are making a certain amount of profits where investing in a machine dispenser is a more cost effective option in the long run, it is best to acquire that since a hand dispenser will take up too much labour time.

When the operations are still fairly small, it is best to get a hand dispenser. There are many options in this category alone but Spectra Tapes has made it easy for customers to browse through and get good quality dispensers for a good price. For those of you who were previously on the market for a good dispenser, there are many things to look for. Depending on your budget, the frequency of use and the size tape you are looking to use.

When looking for a good dispenser, which also meets your budget, ones made in Taiwan are perfect options. The model EC-233 is an economical product for rolls of tape that are 2 inches with a 3-inch wide core. EC-206 is a more general-purpose model that is also good for the same size rolls. For people who are looking for a heavy-duty dispenser, the model to go with is EC-238. The reason it qualifies for the heavy-duty category is the natural rubber roller, which works best for pressure sensitive application as well as its durable metal construction. This model can also take 2-inch wide rolls of tape.

For wider rolls of tape, there are other models available for 3-inch wide and even 4-inch wide rolls. If ever a part has been worn out or lost, Spectra Tapes even has those available on hand in case anyone would need these products.

If customers need other kinds of dispensers, not only for sealing packages, Spectra Tapes has those too. Companies might need filament tape dispensers, bag sealers for bundling tape, stretch film dispensers and office tape.

The only kind of tape that needs a completely different dispenser is the one for gummed tape. Due to the fact the adhesive needs to be activated by water, it is recommended to get a special kind of dispenser.

Fit for Life Challenge

Spectra Tapes is a company that values its employees and encourages them to stay involved within the organization. Every quarter, the company chooses a theme to get staff to participate to work together towards a common goal as well as learning something new.

This quarter is the fit for life challenge encouraging employees to lead more active lifestyles. No matter what you decide to take on or already practice, be it a slower paced activity or a faster paced one, the idea is to get moving to get more active and, in turn, have more energy for all of the other things you do.

This is not something Spectra Tapes wants employees to get involved with temporarily and abandon after the quarter is over. It is pretty clear the intentions are to keep being active to be the best version of yourself as you can. The company’s head office even has a fully functioning gym with dumbbells, a rowing machine, a stationary bicycle as well as a treadmill. It is open before people’s shifts start to encourage employees to work out before they take on their day. There are even women’s and men’s locker rooms to change in and out of your gym clothes. They are both even equipped with a shower.

Ideally, everyone within the organization would make it a habit to workout so as an added incentive, Spectra Tapes would provide a healthy catered lunch once 750 hours of exercise has been accumulated by employees in a given time frame. The ultimate goal however is if 1000 hours has been accumulated by 80% of participants; they will receive a chair massage.

When people start working out, they feel better and will encourage others to do the same. It is no secret that exercise makes you feel better and helps you take on your day with more energy. It has many other positive influences on the body such as controlling your weight, improving your overall mood and increasing brainpower, reduces stress and makes your memory sharper. If you have trouble falling asleep, exercise can help you sleep better and not to mention it is fun and can be enjoyed with friends and family.

Not every kind of exercise is for everyone therefore when you pick up something new, it is best not to get discouraged and keep trying until you find an activity you enjoy. It should not feel like a chore to workout since the likelihood of sticking to it will not be very high.

New Tape University Section Available On Our Site

Spectra Tapes now has a section on their website called “Tape University”. The purpose of this project is to educate the public on the various types of tape. There are different product choices when it comes to sealing your packages, which may become overwhelming or confusing to most people who have never shopped for this kind of product before.

If you are looking to order your first batch of custom printed tape, there are certain things to consider. The differences between each product can be found on the Spectra website and the “Tape University 101” video. For convenience purposes the following are simplified descriptions of every kind of tape available for custom print.

Standard grade polypropylene is the most commonly found tape used to seal packages and great in 75% of all applications. It is better than the ones you will find at local supply stores due to the fact that it is a heavier gauge product with more adhesive. The advantages customers are getting with this product compared to the store are a superior product as well as the aspect of customization since their logo is printed on it.

Superior grade polypropylene is a better quality product since it can withstand heavier packages. In addition, if the boxes being used are high content recycled, this tape will stay stuck.

Cold temperature polypropylene, as the name implies, is recommended for application in colder environments. The product will even stay stuck while being transported in those colder temperatures.

PVC heavy duty is the most superior product available on the market. It is made of a natural rubber adhesive which is less disturbed by dusty environments and has the most aggressive adhesive.

Acrylic is another type of tape that can be custom printed, which is also commonly used in cold temperature environments. It sticks best within 24 hours after application on the surface it is applied to. Acrylic is the only tape that cannot be printed on the film therefore logos are printed on the adhesive side. Be aware that the print removes the adhesive.

Gummed tape is one that is not made of plastic like the other kinds. It is the only tape that is 100% recyclable and biodegradable. The adhesive is even made of vegetable glue that is soluble in water. If you are concerned about the recycling process of gummed tape, it can easily break down in this process.

This was just a quick summary of all of the tapes available for custom print. It is advised to keep doing your research on the kind of tape that best fits your industry and your line of business.

7 Reasons why you should use custom printed tape

Within the last few years, there has been an increasing number of companies, be it ecommerce or distributors, who are noticing the benefits custom printed tape adds to their brand.

1. Ease of stock identification

When your package is in transit or arrives to the receiver, it is very easy to know from whom it is coming from. Since your logo is plastered across the box, it is fairly clear where the package is coming from.

2. Tamper evident and deters pilfering

One of the biggest advantages of custom tape is the fact that no one external to our company has access to your tape. If they were interested in stealing the contents in the box, it would be obvious it has been opened since they would need to repackage the box somehow. That is why it is recommended to check the contents of the package if you notice it has been tampered with before signing.

3. Prevents losses and customer dissatisfaction

This brings me back to the point mentioned above. Because it is pretty easy to repackage a box with standard tape, it can pass off as though the box has never been opened before and since not everyone remembers or bothers to check the condition of the tape, customers can be left suffering from these losses.

4. Product standout

Imagine all of the boxes in transit right now and the way they look with fairly similar design and colors. But once you add an element that makes is different, it goes a long way.

5. Great form of advertising

The more people exposed to your logo the better. It will keep your brand top of mind and they are more likely to think about you next time they need your product.

6. Promotes brand awareness

The more chances you get to show off your brand and logo to the public, the better. When people are exposed to it that is when they start getting accustomed to your brand. If ever they are in need for products and come across your brand, the higher the likelihood is they will purchase from you due to the added familiarity aspect.

7. Inexpensive way to get your message to the public

As opposed to custom printed boxes, custom tape is a more economical way to get people to get exposed to your brand and the message you are trying to convey.

How to make custom printed tape

The first step to making your own personalized roll of tape for your company starts with figuring out which kind of tape you want it your logo printed on. The most commonly used tape, which is used in over 75% of all packing applications, is polypropylene. This is due to its affordability and ability to get most jobs done. It is important to keep in mind that the more a box is recycled, the harder time polypro will have sticking to a box.

Another option is PVC, which is considered the Cadillac of packaging tape. This is because it is made of a natural rubber adhesive and the film is made of polyvinyl chloride. Since it looks very much like polypro and acrylic, the easiest way to differentiate PVC from the rest is when sealing your boxes since it is fairly silent. As mentioned earlier, acrylic is another type of tape that can also be printed on. It is mainly applied in cold or freezing temperatures. It stays stuck best within 24 hours of application. What you need to keep in mind for with acrylic is the fact that it is not possible to print on the tape but rather on the adhesive side. That being said, it is recommended to have a simple design on it to keep as much of the adhesive.

Gummed tape, also known as kraft tape or water-activated tape, is another option. The film is made out of paper and the adhesive needs to be activated with water.

Once you have chosen what kind of tape that is most appropriate to use for your packages, it is time to decide on the logo. Here are some tips on choosing the perfect logo for your company.

When you have a logo, it is recommended to have it available in different formats. To assure your custom printed tape will come out perfectly, it is best to send in an AI, EPS or vector logo. When you place an order with Spectra Tapes, we will send an approval sheet to be filled out and signed off. Once that is done, the transaction is finalized and a plate will be made with your logo. A plate has to be made for each color in your logo up to three colors. The cost of the plates is forwarded to the customer but it is only charged once. They are kept in a docket to be used again for future orders. The next step is actually printing your logo onto the tape. The plate is mounted onto the machinery and the logo is transferred onto the roll of tape with the desired colors.