There are various companies who offer the same product offering as us but why should you choose Spectra Tapes to fulfill your order? We place a lot of pride in our team. They are the ones that keep the company running smoothly and efficiently. If you have any questions or concerns, we are more than happy to help.
The ordering process
Ordering a custom product can be a little daunting. You might have a specific idea in mind but not sure if it will look quite right on the interface once you upload your file. Or maybe you are not quite sure what you want, which is something you shouldn’t be worried about since we can help you through each step of the process. Needless to say, if you face any issues upon ordering, a customer service member will be available to answer your inquiries.
The first step in ordering your very own custom printed packaging tape is to have the message available in a high quality file. This ensures the print will be of high clarity and make a great first impression with customers.
Once you place your order, we will contact you confirming receipt and check if we have the proper file to fulfill the job. We do not start a print job without our customer’s final sign off for the artwork approval. In this document, customers confirm the color of the tape, its length and width, the material of the film and the print colors used. When this is done, the transaction is considered final and no further changes can be made.
Why custom printed tape
Packaging has become a marketing blind spot for most companies. This is an important touchpoint with customers since it is the delivery of your product after all; what they have been waiting for! In some cases, if it is an ecommerce company, the package is the first thing customers’ will physically touch and see. Investing time and additional resources to having a great package is well worth it for your brand. It will increase brand recognition and retention. What custom printed tape allows companies to have is the ability to customize their package while not breaking the bank. It is even a great way to reduce pilferage and tampering since it would be obvious if someone were to open a package with custom tape.
With the rise of ecommerce, there are only a limited number of ways customers will have direct contact with companies in terms of physical goods. This is because of the fact that customers only have contact with these brands online and might not be able to physically touch their products until delivery.
The first impression customers get is of the package that comes to their door and not of the contents. That is why it is important to showcase products with impressive packing to elevate the unboxing experience and increase brand image.
Why packaging has taken a backseat
The list of things to think about when running a company can get overwhelming. This creates a few blind spots from a marketing standpoint that need to be addressed. One of them is the delivery and packaging experience for customers. When it comes to ecommerce, it is more important to create that amazing unboxing experience since you would want customers to share it on social media and even tell their family and friends about it. This way, it can create an organic and genuine interaction with other potential customers.
With traditional retail, it is clearly a different experience since customers are getting personalised service in a physical store location and is being surrounded by the products, atmosphere and so on. Now that first moment of truth with brands is happening in our homes with scattered piles of packaging materials. Think of all the work being put in looking for attracting and converting customers online. It will all be worth it when the package delights customers instead of focusing on the lowest possible cost to ship items.
There is a disconnect between brand marketing and fulfillment operations which can cause a real risk to customer retention. More resources need to be spent on the package to make sure brands get the most out of this important touch point with customers.
Opportunity to stand out
According to recent statistics, consumers believe a vast majority of brands and retailers are not doing a great job with their packages. This creates a great opportunity for brands to differentiate themselves and do marketing right on this touch point as well since it is an important one. It is understandable that not all companies can afford expensive and unique packaging. Custom printed tape is a great place to start since brands can have their name and message clearly shown on the box. This will increase brand recognition and retention without breaking the bank.