How to Get Your Brand to Stand Out with Custom Printed Tape

Companies that sell online should be aware of the products and services available that add value to their brand. Custom printed tape is a great example of how a product can add more value to your brand. Not many people would know at first glance the amount of benefits such product will offer.

Advantages to Using Custom Printed Tape

For companies that want their brand logo to stand out or need to communicate important messages to the public, it is possible to find all these advantages in one product. Here are all of the benefits to using custom printed tape.

  • Identification

This is especially true for ecommerce companies who would like their product to appear more visible to customers as they are receiving their box. It is also helpful to have your logo on the box to make it easy to track products during shipping. In addition, other companies who purchase from you will be able to see just how much of your product is left in stock. Since your boxes are more visible, it is clear to see how much inventory is left.

  • Security

Since you never know who could come in contact with your package during shipment, custom printed tape can help reduce instances of pilferage and tampering. This is because anyone outside your company does not have access to your custom tape. Once your package reaches its destination, it would be obvious to tell if it has previously been opened it if it has been sealed with custom printed tape. This is due to the fact that if the box has been resealed, it is very easy to tell.

  • Messages

When companies get their tape custom printed, it is possible to add alerts and warnings for important handling requirements. These messages can consist of messages if there are fragile items in the box and it needs to be handled with care. Another popular one is the ‘do not open with box cutter’ message in order not to damage the contents inside.

  • Advertising

In an increasingly competitive world, any way to get your brand in front of the public would help in brand recognition and brand retention. In addition, it is a great way to get your packages to stand out. There are billions of packages being shipped worldwide every year. If you aren’t utilizing this opportunity to get your logo on custom tape, you can be missing out on brand outreach.

  • Economical

Custom printed tape offers another advantage of reducing the need for large inventories of printed boxes. This can get fairly complicated too if you would need different sizes and it calls for continuously checking your inventory if you have all sizes in stock.

How Custom Printed Tape Ties into B2B Marketing

Custom printed tape is a product that is available to ensure added security to your package during shipment as well as getting your band to stand out. Many companies are looking to purchase this product for themselves due to the added benefits it offers.

Most people think doing business with companies is more challenging than selling to individual consumers. It is important to know how to present your message to your potential customers and the style of communication also varies from person to person. Adding the component of storytelling to your messages will surely get increased visibility if done right. They create a visual picture for readers as well as pull the audience in. These kinds of messages make your content more interesting to consume and more memorable.

This can get fairly overwhelming if you don’t know where to start. It is important to first identify who your personas are. Are they the business owners themselves? Or maybe it’s the marketing manager? Understand what their pain points are and show a story of how you can make these disappear. For example, some pain points that can disappear with the use of custom printed packaging tape are boring/standard shipping boxes, low security of packages and so on.

Color even has an impact on the emotion since it sets a tone for the content. A common example is the association to green and nature, which has a natural, calming effect. When looking into which color is best for your brand and message, it is important to do a little research to understand what each color represents and what kind of emotion it gives off.

Every company has to compete on a differentiator, whether it is price, service or whatever it may be. B2B customers are always looking to compare products by how much it costs, its features and capabilities. If you allow your customers to choose you solely based on price, they will bypass the marketing messages out there. This will prevent them from getting to know your brand and knowing what you are all about.

When potential customers visit your website, they want to be sure your product offering is worth the value. That is why it is always a good idea to provide testimonials and reviews on your site. You can say all you want about your company but there is something to be said about the reviews on your site.

Another way to get customers’ attention is to advertise the benefits your product will over rather than the features. For example, with custom printed tape, we all know it is a competitive world out there; that is why it is vital to stand out as much as you can.

That being said, the people working in companies are human. Even though they have clocked out of work, they are still thinking about projects at their jobs. When you add the emotional component into your posts that is when they will stand out.