Online food ordering and delivery services have swept big cities in North America. Companies such as Foodora and Uber eats have become the go-to place for people to order and receive food straight to their door. Even with this convenience, there are downsides to this service. Since the delivery person does not work directly for the restaurant, there is a risk for them to steal and item from the bag or even go through the order.
It is customary for restaurants to use tape to seal the top of the paper bags they are delivered in. It will help to make the package be more secure but anyone has access to the standard tape normally used to seal the bags. If companies use custom printed tape, it would allow their brand to stand out as well as provide more security to food delivery.
When the customer notice an added element to their delivery when they would normally not expect, they will tend to remember that part of the experience. Since we are talking about custom printed tape, customers will have to cut through it to access their food. It is guaranteed they will notice the logo and message on the tape. Aside from added security and getting your brand to stand out, there are more benefits to using custom printed tape.
People will be able to identify your stock more easily. If delivery people have more than one order of food to deliver from various restaurants, they will be able to find your package quickly.
When your brand appears as often as possible to your target market, it reinforces and promotes your company. In a world of high competition, especially in the restaurant business, it is important to think about the details. That could be the deciding factor between you and a competitor. The more your brand is exposed to your customers, the higher likelihood they will have you at their top of mind.
As soon as companies thinks about the details to help them stand out even more, they are allowing themselves to have increased brand awareness and it is a great form of advertising. For the cost of custom printed tape, it is worth the investment for all the benefits it provides for your brand.