Within the last few years, there has been an increasing number of companies, be it ecommerce or distributors, who are noticing the benefits custom printed tape adds to their brand.
1. Ease of stock identification
When your package is in transit or arrives to the receiver, it is very easy to know from whom it is coming from. Since your logo is plastered across the box, it is fairly clear where the package is coming from.
2. Tamper evident and deters pilfering
One of the biggest advantages of custom tape is the fact that no one external to our company has access to your tape. If they were interested in stealing the contents in the box, it would be obvious it has been opened since they would need to repackage the box somehow. That is why it is recommended to check the contents of the package if you notice it has been tampered with before signing.
3. Prevents losses and customer dissatisfaction
This brings me back to the point mentioned above. Because it is pretty easy to repackage a box with standard tape, it can pass off as though the box has never been opened before and since not everyone remembers or bothers to check the condition of the tape, customers can be left suffering from these losses.
4. Product standout
Imagine all of the boxes in transit right now and the way they look with fairly similar design and colors. But once you add an element that makes is different, it goes a long way.
5. Great form of advertising
The more people exposed to your logo the better. It will keep your brand top of mind and they are more likely to think about you next time they need your product.
6. Promotes brand awareness
The more chances you get to show off your brand and logo to the public, the better. When people are exposed to it that is when they start getting accustomed to your brand. If ever they are in need for products and come across your brand, the higher the likelihood is they will purchase from you due to the added familiarity aspect.
7. Inexpensive way to get your message to the public
As opposed to custom printed boxes, custom tape is a more economical way to get people to get exposed to your brand and the message you are trying to convey.