The History of Tape

Tape has come a long way since it was first invented. The purpose of tape  first created roll of tape might not even be what you thought. It was actually intended to make the process of painting a car two-tone much easier.

In the 1920s it was almost impossible to get a very clean finish on a two-tone paint job for cars. The supplies they had at the time left glue residue on the car and made the glue hard to remove.

That is when an employee at 3M invented masking tape after noticing the trouble workers were having. So it was not even to seal packages for shipments like we might have thought. Today, because of the rising popularity of online shopping, there is an increase in the number of items being shipped all across the globe.

With the ease of starting an online business, anyone can simply start a brand tomorrow and begin selling online. But with all that increased competition, wouldn’t you want your packages to stand out from your competition?

When you ship a package out to a customer, a supplier or whoever it may be, the first thing they will notice is the package and not what is inside. Make sure it is a memorable experience since your brand will be top of mind next time they need a product like yours again.

If you ship to a store, your products will be easier to locate and restock with the use of printed packaging tape. One of the biggest reasons people make the switch from a standard tape to custom printed is the reduction of pilferage. It is an economical way to prevent the public from opening up your package, taking a few items and resealing the box.

Since people within your organization only have access to your branded tape, it would be very obvious if someone tampered with your package once it is in transit. There are even different high security tapes, which can be partly customized.

Tape is not the only thing that can be customized since boxes can also have a brand’s logo printed on the sides of them. They are generally more expensive to get done and there needs to be a regular inventory count of each size box to make sure there are enough in stock.

It does not even offer the extra benefit of reducing pilferage and tampering. That is why looking into the option of getting custom printed tape for your business worth the investment.

The Increasing Importance of Branding your Packaging Experience

When it comes to ecommerce, the package customers will receive represents the most direct touch point with them. It is surprisingly even the most under-utilized opportunity for ecommerce merchants.

When it comes to products that don’t get damaged during shipment, companies usually opt for the most cost effective packaging. This would mean the use of fairly bland bags and ordinary boxes is common.

There is so much more companies can be doing with their packages. As you know, first impressions matter and this would bring your brand experience a long way. The extension of your brand into every touch point shared with customers is very important.

This is due to the fact that first impressions form very quickly and they can persist even though someone is faced with contradictory information at a later time. If you think about it, the package sets the tone for what customers will find inside.

The package will raise the expectations of the product found inside. This then influences how the customer perceives the product found inside. Another thing to think about it just how the package looks once it is in the customer’s mailbox or doorstep.

All of these have to be taken into consideration to build a strong brand and create strong customer touch points. Companies who neglect their packaging but do make an effort to cultivate an image of the brand are not fully cultivating their image.

There are so many creative ways brands can create more value and add personalization through their packaging. One of the ways this can be done is with the use of custom printed packaging tape.

Instead of customers receiving your package and thinking “Oh I got a box, who is it from”, they will instead think “Oh I got a box from Brand X”. The latter is more memorable and has a lasting impact.

Custom printed tape has many more advantages such as reducing pilferage and tampering of your packages. It is no secret which company is shipping out their products therefore during delivery, you never know just who may come in contact with your boxes.

When brands use a tape easily found on the market, it is easy to reseal it and make it as though no one went through the package to begin with. Although with printed packaging tape, it would be obvious someone tried to reseal it.

Why You Should Consider High Security Tapes

There are various companies offering services to ensure shipments get to their destination safely and securely but they can end up costing a pretty penny. There are other alternatives companies can turn to if they need their shipment to reach the destination

There are many products such as jewellery, medical equipment, and consumer electronics, which are evidently worth a lot of money. Therefore it is imperative to be able to track and be sure packages, especially of this kind, are not tampered with. High security tape will allow companies to know for a fact if their packages have been tampered with. It would be very obvious if there has been a breach in your shipment thus appropriate action can be taken.

Since there are various security products available such as stock messages, sequential numbering, non-removable void and opened messages, it is good to understand which is best fit for your use.

High security tape is designed to reveal a tamper-evident message of either “void” or “opened” when the seal is removed from the surface. The residue left behind once the tape has been removed is practically impossible to erase. High security tape is even resistant to hot and cold temperatures.

To be more secure, it is even possible to customize the visible and hidden messages on high security tape. Keep in mind with customization comes extra cost but this will ensure your tape cannot be bought elsewhere. There is another version of this tape that has a number sequence every 6” and perforated so it can be used like a label for full security and immediate identification.

When applying high security tape, be sure the surface of the item is clean and dry. It is possible to use high security tape on stainless steel, painted metal, polyester, PVC and glass. The surfaces of these materials have to be free of dirt, oil, grease and other contaminants.

There are many industries in need of this product such as financial institutions, lottery, couriers and corporate security. To be sure packages arrive to their intended destinations without incident, this tape will leave no doubt the box has been opened or stayed sealed the whole time.

If you need additional information on high security tapes and which would be better suited for you, contact Spectra Tapes to get more informed.

What you need to know about polypropylene packaging tape

Polypropylene, poly or polypro for short, is the most commonly found packaging tape on the market. This is due to its reasonably low cost and its reliability to stick to most carton boxes. It’s important to note that polypro will have a harder time sticking to heavily recycled boxes. Another characteristic of polypro is that it is noisy when applying it on packages.

Just to be clear, polypropylene is a thermoplastic polymer that has a lot of uses namely in packaging and labeling. A hot melt adhesive is added to the polypro to make it the end product. This means it can stick to almost any surface such as foam, fabrics and cardboard. Therefore, once it has been applied to a box, it fuses to it.

It is even possible to customize polypro packaging tape to have your company logo or message printed onto it. Since polypro comes in various colors, it is recommended to stick to clear, white or tan for the colors to show as desired.

If you want to stand out and have colored poly, it is possible by flood coating a white roll tape. What this means is that if the tape is blue to begin with and the image to be printed is yellow, the end result will be green. But keep in mind that you can’t just print on any color on top. It is recommended to stick to back only.

Since polypro packaging tape is made with a hot melt adhesive, be aware that when the tape sticks together, the adhesive will make the print come right off if pulled apart.

Depending on your needs, polypro comes in different sizes and thickness. When it comes to the latter, it is more common to see the word micron instead when referring to the thickness of the tape. When talking about printed tape, the thicknesses available are 30, 40 or 50 microns. The most commonly bought one is 30 micron. It is recommended to go thicker if the shipments being sent are heavy.

Not all boxes will be packaged in room temperature settings. In some cases, tape needs to be applied in freezer or cold temperatures. For those instances, cold temperature polypro and acrylic is a good alternative to use. Acrylic is the most common one to use for freezing temperatures. Note that is sticks best 24 hours after it has been applied.

There are general rules of thumb to follow when using packaging tape in your line of business. First of all, when opening a box of tape, never open it with a box cutter. The slightest cut can cause it to break at each turn.

The amount of product in a box is also key to ensuring the tape sticks and stays on during shipping. If a box is under stuffed, it can lead the tape to start unbinding on the box. This is caused by the stress from other boxes placed above it in shipping. Since the box will cave in due to lack of items, the tape will not be able to do its intended job properly. On the other hand, if a box is overstuffed, the tape will also start to unbind due to the stress from the box.

Different kinds of customizable tape

For those of you who own a business and still aren’t using custom printed tape, it is time it to re-think your decision. There are many benefits companies can enjoy when they make the switch to custom printed tape.

But this decision can be very overwhelming if you do not have much knowledge of tape. There are four kinds of tape that you can have your logo or message printed on them. Depending on your business needs, it is wise to understand which is best for you.

The most common tape people use is called polypropylene, polypro or poly for short. It comes in different colors, thickness, width, length, amount of adhesive needed and what temperature application it will be used for. It is recommended to stick to white, clear or tan for customizing tape. If you need another color tape, it will be very costly, as the tape has to go through the press twice. For example, if the tape is already colored blue and you want a yellow image, the end result will be green since the colors will mix in together.

Depending on how heavy the shipment is, you can choose the thickness of the tape, the width and how much adhesive you may need. Most people go with the standard 30-micron polypro tape mainly because of its affordability and it gets most ordinary jobs done. Side note, a micron is a unit of length equal to one millionth of a meter. Just keep in mind the more recycled a box is, the harder it will be to stick to poly.

Then there is PVC, polyvinyl chloride, which is made up of a hard vinyl film and a natural rubber adhesive. Unlike regular poly, PVC is generally a higher quality tape since it is recommended to use for heavier shipments. You can even hear the difference between the two since poly is noisy when unwinding and PVC is quieter. A common use for PVC is to close food bags at grocery stores. The tape is comes in several colors and binds together once stuck.

Acrylic is another very popular kind of tape that can be customized. The film is not pintable so we print on the adhesive side. It is recommended not to have more than 30% visuals in a given surface when it comes to acrylic. Also note that the adhesive sticks best 24 hours after application.

Gummed tape or water-activated tape has gained a lot of popularity due to Amazon. It was on its way out until the e-commerce giant started customizing it. The way it sticks on boxes is with the use of water, as the name applies. Be sure to apply a decent amount of water if you do not have a proper dispenser or machine to get the tape to stick on the box properly during shipping.

There are general rules of thumb when it comes to tape. No matter what your tape needs are, it is recommended to store them at an ambient temperature of 20 degrees Celsius or 68 Fahrenheit. But if a tape is known to be applied in cold or freezing temperatures, it is possible to store it in these temperatures as well. When opening a box of tape, make sure not to use a box cutter since even the slightest nick can damage the tape and it will keep breaking at every turn.

Also be conscious of how much product you are stuffing in the boxes. If there is too little, the tape can start to unbind due to sagging from the weight from other boxes during shipping. On the other extreme, if the boxes are stuffed too much, the tape will also start to unbind. In those overstuffing situations, it is better to use 3-inch tape.